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Everyone is asking how fast they can implement Agentforce. The organisations that will get real value from it are the ones investing first in the data foundations that let AI work, not the earliest adopters.
Salesforce CPQ still does its job, but it is a managed package sitting on top of the platform. Revenue Cloud is native, API-first and built for Agentforce, and the real question is whether staying put is holding the business back.
Grant management in many non-profits still runs on spreadsheets, shared drives, and long email threads. The visible pain is administrative. The real cost is strategic: lower win rates and weaker renewals.
Spreadsheets are the comfort food of estimating: familiar, fast, and quietly expensive. Over time “good enough” becomes margin erosion you can’t pinpoint and proposals you can’t defend once a project is underway.
SureStep's One Microsoft programme needed CRM sitting alongside the rest of the stack. Dynamics 365 Sales became the system of record for accounts and opportunities, with years of pipeline history carried across intact and teams in North America, Europe and APAC finally working the same way.
Consulting support and SaaS support had never sat comfortably in the same system. Dynamics 365 Customer Service carries both, the case history came across with them, and regulated customers get the auditable handling their contracts ask for.
CX Labs has been an incredible partner for SureStep. They helped us transform both our marketing and compliance operations with smart, scalable solutions.
Dreamforce was louder than ever on AI. Underneath the noise, a few things stuck: agents are coming whether you are ready or not, getting your data in order is the preparation that matters, and the tools themselves are changing.
Cases arrived by portal, by email and by phone, and nobody could see the whole picture of a client. Salesforce now pushes cases and opportunities into dedicated Slack channels, so support and sales are looking at the same thing.
SureStep's marketing team needed a developer every time they wanted a lead form. They now build campaigns themselves on Experience Cloud, more than 75 pieces of gated content run through it, and Slack tells sales when a lead lands.
Audit preparation takes 60% less time now that chasing evidence is nobody's job. Power Automate watches the SharePoint folders for SOC 2 documentation and warns the owner before a deadline rather than after it.
Compliance checks used to mean paper forms, manual uploads, and office staff chasing them. Aquacare technicians now complete them on site in Joblogic, and asset schedules and reminders look after themselves.
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